Chatham Chino: Our Story
A rich Cape Cod tradition.
Puritan Cape Cod's Chatham store manager Ben Shufro measuring the S.S. Pendleton rescue survivors for dry clothing.
Chatham Coast Guard
Our story first begins back in 1925, when Abraham Penn, founder of Puritan Cape Cod, opened up his first Cape Cod store in Chatham, MA to outfit uniforms to the Chatham Coast Guard station. For decades Abraham outfitted the men of the Chatham Coast Guard, as did the Chatham store manager Ben Shufro.
On February 18, 1952 a large oil tank ship, the S.S. Pendleton, sank off the coast of Chatham, calling upon the Chatham Coast Guard for rescue. With no compass and against gale force winds, the boat fit for 4 safely returned 32 survivors back to Chatham harbor. No sooner did the Coast Guard call Ben Shufro to meet the survivors and outfit them for dry clothing. To this day, it is known as the greatest and most daring small boat rescue in U.S. Coast Guard history. The story is told in The Finest Hours by Michael J. Tougias and Casey Sherman, which Disney brought to the big screen in 2016.
Inspired by history, carried on by tradition
It is this story, our true history with the Chatham Coast Guard, that inspired Chatham Chino Co. Like those men, our clothes are tough, rugged, and ready for anything. The fabric and fit are a marriage between the Coast Guard uniforms, and the timeless khaki pant thats a staple of any New England wardrobe. Designed for a life by the sea, an environment that's both a relaxing oasis and force of mother nature.
Cape Cod is not just our home, it's our history, our roots. And like many Cape Cod families, this place and this lifestyle has been passed on for generations. Like the tradition of summers on the Cape, our clothing is a timeless wardrobe staple born in Chatham and passed on from father to son. Our clothes are a symbol of summers by the sea, crossing the canal, strolls down main street. A piece from Chatham Chino isn't just another piece of clothing, it's a piece of Cape Cod tradition.